| Company Overview |
Cranky Goat Publishing Ltd. is a small, innovative self-publishing venture company that challenges the way we see the world and the environment around us.
Founded in 2010 at Qualicum Beach, British Columbia by a husband and wife team – Jennifer and Steve Hulme — Cranky Goat Publishing Ltd. is a federally registered extra-provincial corporation which produces pamphlets and books, both in fiction and non-fiction format, that support scientific principles to promote informed environmental decision-making, as well as discussion papers that explore the application of ecological concepts to environmental issues, policy, and management.
Beginning with the exciting new adventure series "Shepherds of Gaia", Cranky Goat Publishing Ltd. has numerous other fiction and non-fiction titles in the works.
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| The Gaia Theory |
The Gaia Theory, originally referred to as the Gaia Hypothesis or Gaia Principle, is a compelling theory around understanding life on our planet; an interdisciplinary context that is enriching science at every level.
The theory asserts that living organisms and their inorganic surroundings have evolved together as a single living system that greatly affects the chemistry and conditions of Earth’s surface. Some scientists believe that this “Gaian system” self-regulates global climate, atmospheric content, ocean salinity, and other factors in an “automatic” manner. Earth's intricate and highly dynamic regulating system appears to keep conditions on our planet just right for life to persist - just remember it has taken over four billion years to evolve!
Once perceived as a fringe or even 'crackpot' hypothesis, the Gaia Theory has gained a respectable following and inspired ideas and practical applications for government, economic systems, policy, scientific inquiry, and other valuable work...
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The Gaia Theory posits that the organic and inorganic components of Planet Earth have evolved together as a single living, self-regulating system. It suggests that this "living" system has automatically controlled global temperature, atmospheric content, ocean salinity, and other factors, that maintains its own habitability. In a phrase, “life maintains conditions suitable for its own survival.” In this respect, the living system of Earth can be thought of analogous to the workings of any individual organism that regulates body temperature, blood salinity, etc. So, for instance, even though the luminosity of the sun – the Earth’s heat source – has increased by about 30 percent since life began almost four billion years ago, the living system has reacted as a whole to maintain temperatures at levels suitable for life.
The Gaia theory was originally developed in the late 1960’s by Dr. James Lovelock, a British Scientist and inventor, shortly after his work with NASA in determining that there was probably no life on Mars. His research led to profound new insights about life on Earth. The theory gained an early supporter in Lynn Margulis, a microbiologist at the University of Massachusetts. In the past 15-20 years, many of the mechanisms by which Earth self-regulates have been identified and is further verification that the principles behind the Gaia Theory are sound. As one example, it has been shown that cloud formation over the open ocean is almost entirely a function of the metabolism of oceanic algae that emit a large sulfur molecule (as a waste gas) that becomes the condensation nuclei for raindrops. Previously, it was thought that cloud formation over the ocean was a purely chemical/physical phenomenon. The cloud formation not only helps regulate Earth’s temperature, it is an important mechanism by which sulfur is returned to terrestrial ecosystems.
The Gaia Theory has progressively evolved in its legitimacy and has inspired many leading figures of the past 20 years, including Vaclav Havel, John Todd (inventor), Freeman Dyson (physicist), Al Gore, Joseph Campbell (mythology expert), and Elisabet Sahtouris (microbiologist). These and many other people have written and spoken eloquently about how the Gaia Theory can help us model human activities after the living systems of our planet; the concept offers lessons for the design of economic, energy, social and governmental systems.
Cranky Goat Publishing Ltd. is an avid supporter of the principles and science behind the Gaia Theory and has incorporated them within its mission structure.
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| Mission Statement |
The founding principle of Cranky Goat Publishing Ltd. is to provide education and insight into world environmental concerns, beneficial technology and the latest research in environmental science. This, in part, is accomplished by developing, publishing and distributing user friendly media, both in fiction and non-fiction format, allowing for a broader and potentially more appealing medium of consumer engagement.
Live Simply. Live Healthy. Live Happy...
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Environment Statement
Cranky Goat Publishing Ltd. embraces the principal of sustainable development, in which development meets the needs of the present without compromising the welfare of future generations.
Cranky Goat Publishing Ltd. is committed to conducting its operations in a manner that minimizes environmental risk and adverse effects on the environment. Staff at Cranky Goat Publishing Ltd. are “environmentalists” in the sense that environmentalism is a broad philosophy and social movement regarding concerns for environmental conservation and improvement of the overall state of the environment. The company strives to enhance its environmental performance by:
Cranky Goat Publishing Ltd. commits itself to compliance with environmental legislation, regulations, standards and codes of practice applicable to the industry in which it operates, and will direct its business to suppliers and contractors who have a commitment to similar environmental values. We are consistently working with the aim of becoming and remaining carbon neutral.
Through communication and training, our employees and contractors will be encouraged and assisted to enhance their awareness of the impact that each of us has upon the fragile environment we too inhabit. It's one world, let us all take care of it together.
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| Products |
Action adventure fiction series - Shepherds of Gaia ©
• First novel - The Warrior Seeker - due for release in early 2012. • Second novel - New Beginnings - due for release in early 2014. • Shepherds of Gaia Comic Book - due for release in 2013. Lifestyle & Nutritional Guide - Gaian Living ©
• Recipe Guide and Diet Plan Booklet due mid- 2012.
• Sustainable Lifestyle Philosophy Booklet due mid-2012. Scientific Compendium on Gaia Theory • Scheduled for release in fourth quarter of 2012.
Laughing Dog Café - a Café Scientifique dedicated to exploring the concept of living a simple, sustainable and ecologically friendly lifestyle. Actively seeking corporate sponsorship, more info to follow.
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| Official Website |
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"Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors; and the most patient of teachers."
